Prep the pan: Heat oven to 350°F (175°C).
Line a baking sheet with parchment paper.
Make the filling: In a bowl, beat softened cream cheese, 1/2 cup sugar, vanilla, and a pinch of salt until smooth and fluffy.
Open the dough: Unroll crescent dough and separate into triangles. Work on a cool surface so the dough stays firm.
Fill and roll: Add about 1 tablespoon of cheesecake filling near the wide end of each triangle. Roll toward the tip, tucking in the sides slightly to keep filling from leaking.
Brush the tops: Stir cinnamon with 2 tablespoons sugar.
Brush rolls with melted butter (or a quick egg wash for extra shine), then sprinkle generously with cinnamon sugar.
Bake: Arrange on the baking sheet, tip side down. Bake 13–16 minutes, until golden brown and set.
Cool briefly: Let them rest 5–10 minutes so the filling sets. Serve warm for a gooey center, or at room temp for a firmer bite.
Optional glaze: Drizzle with a quick glaze (1/2 cup powdered sugar + 1–2 teaspoons milk) if you want extra sweetness.